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8 Ulta Shopping Hacks You’re Not Supposed To Know

Remember when these Sephora shopping hacks changed your life for the better? Well we didn’t forget Sephora’s counterpart, Ulta! Follow the link below to see 8 Ulta shopping hacks you’re not supposed to know, but now you do. #SorryNotSorry Read

5 Shopping Apps Fashion Editors Use

Cell phone storage is a precious thing, not something that can be used all willy nilly on just any old app. So when it comes to shopping apps – which the lazy girl in all of us has embraced –

11 Online Shopping Destinations For Petites

Now that you know what qualifies as petite (and tall), you can become a savvier shopper. So if you fall on the tiny end of the spectrum, now’s the time to know where to shop to find clothes that don’t

7 Insider Tips For Finding The Best Stuff At Forever 21

I have a love-hate relationship with fast-fashion brand Forever 21. Love it because it’s cheap (duh), hate it because it’s ridiculously annoying to navigate their giant store, and even to peruse their ample online offerings. But alas, the price and

BOPIS: The Shopping Strategy On The Rise, And Which Store Does It Best

Stylish women are always smart shoppers. They know the 3-4-17 rule, the buy it for life rule, and they never make these makeup shopping mistakes. You know what else they take advantage of? BOPIS. Don’t know what that means? Neither

6 Fashion Things To Stop Wasting Your Money On

Do you ever sit back and think about all of the money you’ve wasted on stupid purchases over the years? If you haven’t, don’t do it– it’ll make you sick. What you should do instead is follow the link below

Why This Woman Quit Shopping At Zara

Giving up mainstream shopping probably doesn’t sound super appealing, but fashion editor Nicky Deam makes it look so. If you follow the link below, she sheds a little light on the negative effects of the fast-fashion industry, and introduces you

Be The First: Here’s When Your Favorite Retailers Drop New Merchandise

One of the things all impossibly glamorous and stylish women know how to do is shop smart, whether that’s knowing how to get the most out of Sephora, the best underground sites to shop, or avoiding the makeup shopping mistakes

5 Sephora Shopping Hacks Every Beauty Lover Should Know

You’re going to shop at Sephora no matter what, so why not be the smartest Sephora shopper you can be? What exactly does that mean? We’re going to tell you. Follow the link below for 5 ways to get the

Buy It For Life: The New Shopping Philosophy That Will Change Your Life

You’ve already started stalking these beauty threads on Reddit for never-before-seen tips and tricks. Well guess what? Reddit has fashion threads too, and Who What Wear recently came across a new shopping philosophy that could possibly change your life. It’s

How to Shop Online Without Needing To Return Everything

If you’re anything like us, you shop online more than you shop in stores. With the world’s entire clothing offering at your finger tips, we find it much easier and more efficient than running from store to store and being

Shopping Mistakes Most Women Make (And How To Avoid Them)

As far as shopping goes, you’re great at it in the sense that you can walk in and walk out with several bags full in under an hour, and you never have trouble finding things you like. But head to