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Emani Perfect 10 Primer Serum

Editors Reviews



Re Buy

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First Impressions

Remember the days when primer didn’t exist? Ew, me neither! #SelectiveMemory. What sad times those were. If you’re still living in them (GASP!), I have just the thing to bring you to the 21st, prime-loving century: the Emani Perfect 10 Primer Serum.

Nobody can object to at least trying this product, for it’s as clean as they come, so really what can it hurt? It’s free of parabens, talc, gluten, toxins, and free of cruelty. But that’s not all. The Perfect 10 Primer gets its name because the powers of 10 different organic extracts work to synergistically to prepare your skin for applying foundation and makeup. And I’m telling you, it works.

Upon first glance, the bottle is perfectly fitting with the product itself: a blend between a natural and luxe. The tall glass, girlish-shaped bottle has a green ombre effect which cleverly goes clear at the bottom, allowing you to see the product within so you know when you’re running low. The pump adds to the luxe feel, but it’s still very easy to disperse the perfect amount of the perfect primer.

The product consistency is smooth, creamy, and ultra-velvety. The second I tried it on the back of my hand, I knew I was going to love it, and went straight for the face. This primer has an uncanny ability to be both mattefying and hydrating, by absorbing excess oil, while still supplying moisture to the skin. It leaves behind a practically-poreless, supple canvas for your favorite foundation (if you even feel like you need it after this stuff). The smell is light, somewhere between powder and cookies, if that makes absolutely any sense at all to anyone but me.

Other benefits as listed on the Emani site:
*Promotes microcirculation in the epidermis with ginkgo biloba extract
*Calms the skin with chamomile and witch hazel
*Moisturizes the skin with aloe barbadensis leaf juice
*Tones and conditions the skin for a brilliant complexion

^All true. I just couldn’t put it into words as eloquently as they did. This stuff truly does help your face reveal its naturally brilliant complexion. Gaging how long it helped your makeup stay put is always difficult, but even as I layered my foundation over it, I could feel a certain level of hold that isn’t there sans primer.

I’m giving this product 4.5 out of 5 stars, because I have used primers that fill in the pores just a teensy bit better (Like this stuff- whoa.), but for the average primer needs, this product goes above and beyond, and in a way that’s totally healthy for your skin, which will always get a win in my book.

It’s currently sold out on the Emani site (Told you it was good!), but in the meantime, snag it here at Dermstore.

What We Love

  • Mattefying
  • Hydrating
  • Free of: Parabens, Talc, Gluten, Toxins, Cruelty
  • Super Velvety Texture

Not So Much


If you’re a natural-makeup loving gal who wants to get her primer on in the healthiest way possible, this velvety product is the perfect blend of pore-filling, mattefying, and hydrating, leaving a luminous, supple canvas for whatever you layer next.

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