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Casey’s Cupcakes

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By: Kristen Turner
Photos: Courtesy of Allen Carrasco & Casey Reinhardt

SUGAR & SPICE and everything nice - That’s what Casey’s Cupcakes are made of. One foot in the door of this awe-inducing, icing scented confection boutique and you will know you have found something special. From the perfectly piped cupcake creations to the charmingly manicured pink décor, Casey’s Cupcakes proves that good things really do come in small packages.

Having Her Cake & Eating It Too

Between her devoted fans and her illustrious family (Casey’s parents are well-known figures in the community and brother, Doug Reinhardt played pro baseball and has dated a handful of A-listers), Casey Reinhardt is used to being in the spotlight. Before entering the world of cupcakes, the sweet as sugar beauty spent some time in front of the lens as a model and actress. You might recognize this blonde beauty from her stint on MTV’s hit reality show, Laguna Beach. She has also had her run on shows such as ABC’s Extreme Makeover: Home Edition and the WB’s Gilmore Girls. But the appearance she is best known for is as the Walk of Fame Winner on Food Network’s Cupcake Wars in 2011.

‘‘Going on Food Network’s Cupcake Wars was an incredible experience! The other bakers on the show are so talented that it was an honor my Hollywood Walk of Fame themed cupcakes were chosen as the winner. I had fun developing the White Chocolate Cherry, White Russian, Chili Chocolate and Lavender flavors. After the show, the popularity of Casey’s Cupcakes skyrocketed and has given me the opportunity to open more stores.”

Both sweet and giving, Casey founded The C.A.S.E.Y. Foundation, Children’s Alliance for the Success and Education of Youth in need, in 2002. The foundation’s mission is to help promote education, bolster self esteem and encourage  involvement in academics and extracurricular activities.

Taking The Cake

It doesn’t take a culinary expert to know that Grandma’s recipes are always best. Casey is just smart enough to share her great grandmother’s recipes with the rest of us. From the tender age of four, Casey has had an incurable sweet tooth, thanks to her great grandmother’s mouthwatering recipes. Her confection of choice? Cupcakes, of course!

In 2009, Casey’s Cupcakes opened at The Historic Mission Inn Hotel and Spa in Riverside, California. Using her great grandma’s now-famous recipes and lots of love, Casey’s Cupcakes offers customers light-as-air treats in a variety of taste
bud-tantalizing flavors. Combining top-quality ingredients such as chocolate from Belgium, rare Colorado peaches, fresh California strawberries and lots of imagination, Casey’s Cupcakes is the decadently girly sweet spot you thought could only exist in your imagination. Rockin’ Red Velvet is the store’s top seller, though Casey’s personal fave is the Decadent Dark Chocolate. And at only $3.50 a pop, Casey’s Cupcakes are a pretty sweet deal.

‘‘Each month we feature a new cupcake inspired by the seasons and holidays. It could be an ingredient, holiday, occasion or nostalgia associated with that time. For example, our July cupcake is Smokin’ S’mores which reminds me of summer bonfires at the beach, and in April we featured a Very Berry Bunny cupcake that was topped with an adorable Peeps® bunny marshmallow in honor of Easter and spring. My team of bakers and I brainstorm ideas and experiment with different flavor profiles to come up with the cupcake of the month. The decorations and fun flavors are what really make our cupcakes stand out. We want them taste great and look glamorous too.‘‘

The Icing On The Cake

While Casey offers a featured cupcake every month, she keeps loyal customers happy with these always-available signature creations.

Decadent Dark Chocolate
Marvelous Milk Chocolate
Vivacious Vanilla
Luscious Lemon
Caribbean Coconut
Scrumptious Cinnamon Sugar
Peanut Butter Pizzaz
Outrageous Orange
Rockin’ Red Velvet
Sassy Strawberry
Creamy Carrot
Excellent Espresso
Razzmatazz Raspberry

And for those with special dietary restrictions, she even thought of you! One bite of the gluten-free version of their top-selling Rockin’ Red Velvet or the sugar-free Coconut Vanilla and you will have found your new favorite sweet tooth fix.

Rockin’ Red Velvet, Razzmatazz Rasberry, and Dacadent Dark Chocolate

Let Them Eat (Cup)Cake!

Casey’s Cupcakes are perfect for special events. From weddings to birthday parties, bridal showers to spa days, Casey’s Cupcakes is happy to accommodate special orders for events large and small and guaranteed to leave you with very happy guests. Place your order in-store or online. Piece of cake!

“We’ve done all kinds of custom order cupcakes from elegant wedding cupcake displays to “decorate your own” cupcake parties. One of my recent favorite custom orders was a whimsical unicorn and rainbow cupcake display for a birthday celebration.”

After her appearance on Cupcake Wars, the response was overwhelming. Her confections were selling like hot (cup)cakes so in order to meet demand, Casey expanded her reach to her hometown of Laguna Beach, California. Future plans include new locations in Irvine and Newport Beach opening Holiday 2011 at Fashion Island.

Visit Casey’s Cupcakes

The Mission Inn Hotel & Spa
3649 Mission Inn Avenue
Riverside, California 92501

Laguna Beach
303 Broadway Street at Ocean Ave., Suite 108
Laguna Beach, California 92561

Casey’s Cupcakes can also be found at Bloomingdale’s at Fashion Island, Santa Monica Place and The Century City Mall, in addition to several Orange County locations coming soon!

For more information about Casey’s Cupcakes, visit
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Follow them on Twitter @caseys_cupcakes

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