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Behind the Scenes with Victoria of IntheFrow


Introducing Victoria, the photographer, stylist, editor, and writer behind Inthefrow (meaning in the front row), a style, life and beauty blog and YouTube channel that aims to inspire fashion and beauty coveters from all over the world. Since completing her PhD in mobile fashion app design, she has stayed true to her passion for the fashion industry through her blog. Her purple hair seems to have become her trademark and she also loves a good pair of Louboutins and a designer backpack.

“I have been blogging for two years on Inthefrow. It started from a love of indulging in nights of reading and buying products I saw on other fashion and beauty blogs. I wanted to offer products from my own personal style and see if others were interested. I have been working on my YouTube Channel videos and vlogs for the last year and I feel the two go hand-in-hand perfectly; Youtube puts a voice and a face to the blog.”

Style Icons
“My style icons begin with Victoria Beckham who inspires me constantly. She is a strong working mother, who has built an incredibly successful business whilst maintaining a family life. Somehow she manages to look flawless and her sophisticated and tailored outfits are always on point. Other icons include the Olsen Twins, as they always look so chic and cool. I’m also a big fan of Leigh Lezark, Gwen Stefani and Miranda Kerr. All beautiful, stylish and successful women.”

Hair Must-Haves
“My hair must-haves include products that really keep strands in fantastic condition. I use Moroccan Oil over the ends of the hair before drying, to add moisture and life back into tired and broken ends. I would also recommend investing in a 1-inch or 1.5-inch barrel curler (curling iron) from Hot Tools, Lee Stafford or Babyliss for any special events or just to give your hair some oomph for the office.”

“I also love products that maintain a particular hairstyle, such as the Living Proof Prime Style Extender that you add into the hair before drying. It can really help to set your hair into place, maintaining your style for longer and reducing the need to wash it. The less we need to wash the hair, the better, so these are always a huge bonus.”

Catch up with Victoria’s latest hauls on her  Youtube channel and reviews on Inthefrow.com.


Photos: Victoria/inthefrow.com

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