When scrolling through your newsfeeds this week, don’t be surprised if you see someone with otherwise flawless makeup donning lipstick smeared halfway across their face. This is no beauty faux-pas- it’s the new ALS Ice Bucket Challenge.
The source of said lippie-stained faces is U.K.-based Jo’s Cervical Cancer Trust. Their new social media campaign, aptly named #SmearForSmear, aims to encourage women to get regular Pap smears. Glancing at the data, it’s clear why such a campaign is needed…
Cervical cancer is the most common type of cancer in women under 35, and U.K.‘s rates in this demographic are on the rise. The scary, and frankly shocking part? Cervical cancer is one of the few cancers that can be prevented through regular pap smears, yet the number of women actually having their yearly pap is falling.
While this is a U.K. based campaign, we hope its message is spread worldwide through the magic of social media. Paps aren’t the most pleasant experience, but the devastating effects of cervical cancer are immeasurably worse. Get tested, lovely readers! Georgia May Jagger
Cervical cancer campaign #smear4smear I nominate @elizhilfigz @officialjdunn @elenaora #jo’scervicalcancertrust Rita Ora (@ritaora) tarafından paylaşılan bir fotoğraf ()