Remember yesterday when we proved natural beauty products don’t have to be crazy expensive by showing you 15 natural products under-$20? Well H&M just provided us with further proof with their new line H&M Conscious: a 30-product line of skin, body, and hair care formulated with organic ingredients. Each product is free of GMOs, parabens, silicones, synthetic perfumes, and dyes. Plus they’ll be packaged in recycled plastic and paper so they’re environmentally friendly, too.
You’ll be able to find select products in stores this week, but the full line will be rolling out piecemeal until March. This is a major win for the health-conscious beauty mavens!