A new generation of beauty brands has arrived that you won’t find in department stores or at Sephora: direct-to-consumer beauty. If you’re not familiar, these are companies that cut out of the middle man, selling through online and brick-and-mortar stores. And this isn’t your mama’s old school Avon. These new wave brands are capturing the attention of beauty mavens and cool girls everywhere. So follow the link below to see 5 direct-to-you beauty brands that are changing the game.
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