It’s Here! Glossier Launches Its Phase 2 Minimalist Makeup For Cool Girls Everywhere
8 Beauty Things You’re Not Doing, But Should Be
As the old adage goes, if you’re going to do something, do it right. And of course, we beauty mavens are going to apply that logic to our makeup and skincare regimes. From face washing to close shaving, follow the…
13 Face Products That Are Totally Worth Their Price Tagce Products That Are Totally Worth Their Price Tag
Splurging on pricy face products is every beauty editor’s vice. And while we’re lucky enough to receive a lot of product for free to review (Tough job, but somebody has to do it!), we understand not every one can afford…
Gisele Bündchen Shares Her Daily Makeup Routine – Finally
Look at the average picture of Gisele Bündchen, and you wouldn’t think this beautiful unicorn of a woman even wears makeup on a daily basis. Well it turns out she does, but the high performance products are so lightly applied…
9 Shocking Things That Are Bad For You
Anyone else feel like it’s hard to keep up with what’s healthy and what’s not? It seems to change daily. We tend to air on the side of caution, using moderation as a key to enjoying ourselves without overindulging. But…
11 Of The Top Trends From Fashion Month To Start Wearing Now
Fashion month is officially over, but that means YOUR work has just begun. The designers provided the Fall 2016 trends, we’ve communicated them to you, but now you have to decide which ones you like enough to add to your…
21 Chic Ways To Style Your Off-The-Shoulder Top
By now you know that off-the-shoulder señorita tops are pretty much in the top 3 must-haves for 2016 Spring/Summer. We bet you’ll end up owning at least two of them. But just so you don’t get bored, we have inspo!…
15 Bright Polish Shades That Scream Spring
You already made the easy decision to finally swap out your winter fragrance to make room for a lighter, Springier scent. Well the same goes for your polish – your fingers are ready to ditch the dark, and brighten up.…
How To Transition To A Natural Beauty Routine
More and more women are becoming conscious of not only what they put into their bodies, but onto their bodies, opting for clean, natural beauty and skincare products. But we understand what a large undertaking this can be. You have…
10 Braids That Are As Easy As They Are Chic
Braids are undeniably cool and look effortlessly sexy. The problem? They look effortlessly sexy, but they aren’t usually effortless at all. In fact, some of them are downright impossible for the average Jane to accomplish on her own. But we…
How Fashion Girls Wear Green On St. Patrick’s Day
Saint Patrick’s day is days away, and though pretty much everyone and their mom celebrates it whether Irish or not, fashion girls tend to dread any day that has everyone dressing up in cheap, cheesy holiday garb. So how can…
10 Hair Tools Under $30 – And Yes, They Actually Work
When you ask a beauty editor what their favorite hair tools are, you often get answers like “oh, this $300 Harry Josh hairdryer and this $150 Mason Pearson brush are all I use!” Yeah, well, seeing as though that totals…
The Sienna Miller-Approved Brand You’ve Never Heard Of – Until Now
Look up cool-girl in the dictionary and you’ll find a picture of Sienna Miller, so anything she endorses is pretty much guaranteed to become a favorite. Case in point, Swedish retailer Lindex. If you aren’t familiar with the brand, it’s…
Say Goodbye To Winter With These Springy Fragrances
When you’re checking off your Spring fashion trend checklist, don’t forget about switching up parts of your beauty routine, too – your fragrance, in particular. Because what better way to embrace the new season and the death of winter than…
The Woman Who Proves Breaking Style Rules Is Worth It
If you read this article, then you should know by now that oftentimes, the best style lies just outside of the lines, and nobody proves this better than Taylor Tomasi Hill. The industry veteran is known for her eye-catching style,…
How Kendall + Kylie Selling In Stores – And What 5 Fashion Insiders Have To Say About It
Kendall and Kylie Jenner’s new clothing line, aptly named Kendall + Kylie, has officially been on the shelves of Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Lord & Taylor, Nordstrom, and Revolve, for a month now. And although we think we…
The Fastest Ways To Come Up With An Awesome Outfit
Running late is a hobby of ours, and a huge part of that is because we spend half an hour standing inside of our closets deciding what to wear (and claiming there is nothing). And we know we aren’t the only…
4 Reasons Your Skin Is Making You Look Older
It happens in the blink of an eye. You wake up one day, catch a glimpse of your skin in the mirror (or, more realistically, you study your pores for twenty minutes in a lit magnifying mirror), and suddenly you…
10 Brilliant Ways To Use Fashion Tape
If you aren’t yet well acquainted with fashion tape, let us introduce you – we think the two of you are going to be great friends. This handy little invention has more abilities than you’ve probably every considered, and will…
The Under-$20 Acne Product Kylie Jenner Swears By
Kylie Jenner opening up about her beauty routine is pretty much one of the best thing that’s ever happened to us. (OMG, did we really just say that? Are our lives that sad? Anyways…) From her daily makeup routine, to…
Can Skipping Moisturizer Save Your Skin?
Okay you guys, we’re about to say something that so goes against everything we’ve ever thought that we can barely even type it: Jennifer Aniston and Lucy Hale’s dermatologist, Dr. Zein Obagi, doesn’t believe in moisturizer. GASP! We know. Not…
8 Pieces You Need If You Love Olivia Palermo’s Style
Are you a fan of Olivia Palermo’s style? If you answered no to that, then we honestly need to rethink our friendship. #SorryNotSorry. If you answered yes, however, then there are a handful of pieces you should have in your own…
The Best International Beauty Products
It’s human nature to want what we can’t have. In the case of beauty, we tend to obsess over international products, but thanks to the internet, we can have them. (So spoiled!) And since we’ve already spent loads of time…
The Best Celebrity Style From Paris Fashion Week
As Paris Fashion Week winds down, that means fashion month is coming to a close. And though you would think celebs might be getting tired by this point (and maybe they are), you sure can’t tell it from looking at…
6 Treatments Beauty Editors Tried For The Story Now Can’t Live Without
Beauty editors try a lot of strange trends and treatments for the sake of their jobs (not complaining – we totally love it), but every so often we try something we assume will be as temporary as the rest, and…
Daily Fashion Habits That Will Make Life Easier And Boost Your Confidence
It would be too cliché for us to go on our “we hate mornings” rant again, so we’ll refrain. Instead, let’s focus on some positive things you can do to make them easier. There are a few daily fashion habits in…
The Eye Cream You Should Use According To Your Age
We’ve recently realized that not enough women are understanding the importance of an eye cream, espeically the younger they are. But ladies, LADIES, the skin around your eyes is the most delicate part of your face, and it’s pretty much…
A Spring Trend Checklist That Makes Shopping A Breeze
As Spring is busy sprung-ing, you should be busy building that warm weather wardrobe. And since everything is easier with a checklist, WhoWhatWear put in the leg work and created a spring trend shopping list so you can easily prepare…
